Agency
Leadership
Leading an agency today demands far more than functional expertise — it requires a holistic perspective on the business, clients, growth, and people.
Our Agency Leadership program immerses participants in a proprietary case study that mirrors the real-world challenges agency leaders face daily. Through interactive break-outs, practical tools, and peer discussion, rising leaders leave with an end-to-end view of how to run, grow, and inspire an agency.
What We’ll Cover
Leading the Business
Strategy setting, managing profitability, and building an inclusive, motivating culture
Leading Growth
Organic, reactive & proactive growth strategies and recruiting & retaining world-class talent
Leading Clients
Understanding client needs, expanding relationships, and selling transformational ideas
Authentic Leadership
Goal setting, coaching & feedback, and collaboration & conflict management
Outcomes
Participants leave with ready-to-use drafts and templates for:
- An organic growth plan
- An account optimization plan
- A creative scorecard to drive better work
- A client buying dossier to boost idea sell-in
- A relationship map to expand influence
- A personal leadership profile (from DiSC Work of Leaders)
- A focused development plan for continued growth
Audience
Senior-level practitioners on the path from Senior Supervisor to Group Director (8-15 years of experience) who already manage teams, interact with senior-level clients, and demonstrate long-term growth potential within the agency.
Remember, no one has met their own human potential.
